Case study/All studies

RevoFi — The internet doesn't have to be a funnel to five companies.

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Mesh networks get sold as ideology. That's a mistake. The interesting question is practical: can the last hundred feet be a distribution edge you own — not a rental modem you hide behind the couch?

The town / the place

Any block where people actually live — the RevoFi work was framed as decentralized media distribution: endpoints that can carry local content, captive experiences, and analytics you can use without begging a platform dashboard for crumbs.

The problem

"Broadband" solved throughput for a lot of households. It did not solve sovereignty. Your traffic still resolves to the same handful of ad stacks, and your "local news" still dies if the algorithm blinks.

The leak: distribution is centralized even when the last mile looks competitive.

What we built

Concept stack (diagrams in repo: RevoFi–Media concept art):

  • Mesh WiFi as neighborhood infrastructure — not as a hobby, as coverage with intent.
  • Captive portals that can carry local programming, emergency info, merchant offers — the same pattern we use on the hospitality WiFi product side.
  • Smart TV / player paths — DotStudio-class analytics show up in the source material as the proof that endpoints can be measured like a broadcast chain, not like a mystery app download.

The math

Hardware and endpoint costs vary by density — the case file compares CPE + backhaul against lifetime value of a household on a vertically integrated stack. The headline number isn't the sticker price. It's who gets to invoice the merchant for placement — you, or a platform three time zones away.

What it means

Local mesh isn't a politics flex. It's a routing decision. If you own the edge, you can carry your clips, your directory, your emergency bit — without waiting for a national policy debate.

Start This Week

24 hours: List three pieces of content your town already produces (school sports, church events, small venue calendars). Where do they live right now?

7 days: Sketch the shortest path from "router in a window" to "neighbor sees local slate on join."

90 days: Run one merchant promo only on owned endpoints (in-venue WiFi, lobby display, email) — measure redemption without buying a national ads SKU.